World-renowned sound and product engineers created SOUL’s first signature sound curve with our SL Series headphones, but we never gave up and continued our mission to create the best quality audio products. Fusing together both the latest audio technologies and great value, every one of our high-quality wireless earphones is designed with an emphasis on three key elements: Power | Clarity | Comfort
Our Mission is to create the highest quality headphones, earphones and audio products for everyone with the latest technology and best value.
Our Vision is to become a pioneering smart hearable company by motivating and bringing wellness to everyone in the world.
Brand, SOUL by Ludacris, was created
Worldwide Distribution Begins
Collaboration with Big Bang, famous K-Pop Group
Production Line Expansion with Sport Series
Introduction of Lifestyle Product line and collaboration with PSY
Expansion of Sport Series and launched our first sport wireless earphones “Run Free Pro”
Early True Wireless Products Development
Development of our first A.I. Tech on Audio Product
Sport Tech Hearable Development
Delivery of the World’s first A.I. true wireless Hearable earphones