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          OUR VALUES

          World-renowned sound and product engineers created SOUL’s first signature sound curve with our SL Series headphones, but we never gave up and continued our mission to create the best quality audio products. Fusing together both the latest audio technologies and great value, every one of our high-quality wireless earphones is designed with an emphasis on three key elements: Power | Clarity | Comfort

          OUR MISSION

          Our Mission is to create the highest quality headphones, earphones and audio products for everyone with the latest technology and best value.

          OUR VISION

          Our Vision is to become a pioneering smart hearable company by motivating and bringing wellness to everyone in the world.

          OUR HISTORY

          Timeline Block 1

          Brand, SOUL by Ludacris, was created

          Timeline Block 2

          Worldwide Distribution Begins

          Timeline Block 3

          Collaboration with Big Bang, famous K-Pop Group

          Timeline Block 4

          Production Line Expansion with Sport Series

          Timeline Block 5

          Introduction of Lifestyle Product line and collaboration with PSY

          Timeline Block 6

          Expansion of Sport Series and launched our first sport wireless earphones “Run Free Pro”

          Timeline Block 7

          Early True Wireless Products Development

          Timeline Block 8

          Development of our first A.I. Tech on Audio Product

          Timeline Block 9

          Sport Tech Hearable Development

          Timeline Block 9

          Delivery of the World’s first A.I. true wireless Hearable earphones